Client:
Auping

Year:
2025

Role:
Production Design & Execution

Location:
Amsterdam

For Auping Netherlands, we developed a series of physical environments that highlight the distinct qualities of an Auping mattress. The brief required the creation of three different spatial settings, each defined by its own material expression, yet clearly belonging to the same family. Although varying in atmosphere and composition, all three environments needed to share a consistent monumental character and architectural clarity.

Each setting was conceived by translating key product qualities into form, material and spatial expression. We aimed to create volumes using relatively lightweight and transparent materials, allowing them to feel monumental despite their subtle construction. The tension between visual lightness and spatial impact became a defining principle throughout the project.