Client:
JD Sports Fashion

Year:
2025

Role:
Interior Design & Project Managemen

Location:
Amsterdam

For JD Sports Fashion, we designed and produced a series of modular bar elements that can expand or contract depending on the needs of in-store activations. The units function as workstations for sneaker customization as well as flexible platforms for brand experiences and seasonal campaigns.

Constructed from 3mm folded laser-cut steel with a fine-texture powder coating, the elements are durable and adaptable. Their proportions are aligned so different configurations create a dynamic visual rhythm when repositioned. Practical solutions such as seating attachments, cable routing and interchangeable LED screens ensure flexibility across retail environments. The system was developed in close collaboration with creative director Solomon Kifle.