Client:
Auping

Year:
2025

Role:
Production Design & Execution

Location:
Amsterdam

For Auping Netherlands, we developed three distinct physical environments that highlight the qualities of an Auping mattress. Each setting is defined by its own material palette, yet designed to feel part of the same family and share a monumental spatial character. Using relatively lightweight and transparent materials, we created volumes that appear bold and architectural despite their subtle construction.

For our studio, the project was particularly interesting as Auping’s identity extends beyond the visual. The brand strongly relates to interior architecture and is experienced through multiple senses, especially touch and comfort. Within the different sets, choreography closely interacts with the spatial compositions, shaping how the materials and volumes are ultimately perceived.